tag:blogger.com,1999:blog-75250941489023139202023-11-15T15:28:06.764+01:00DIY Publishing and Epublicity: A Contrary ViewDIY EPublishing & Publicity is premised on one core idea. You, the author of Your EbookChild KNOW all that You Need to introduce it to an appreciative audience. We endeavor here, based on actual campaigns for Our Socially Responsible Ebooks, to share what we are experiencing on a Powerful Learning Curve
Perhaps a NICHE approach is what is needed. Read on then! And Perhaps subscribe for updates(near bottom of this note) !Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.comBlogger37125tag:blogger.com,1999:blog-7525094148902313920.post-71003967019889682842013-09-29T16:21:00.001+01:002013-10-13T13:32:36.720+01:00Home for the Holidays OR How Your Ebook can do some good in 2013
Followers of this column may have ascertained that we dedicate a substantial effort to supporting charities and non profits with our Ebooks4Good campaigns. Now we have an offer for 88 Indie self published authors of Socially Responsible ebookchildren.
We will contribute 50% of our usual fees to set up a Niche Market Mapping campaign, featuring Your ebookchild to be placed in 88 Online Indie Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-12274882896079508302013-09-08T18:29:00.003+01:002013-10-05T19:42:40.976+01:00Build an Author Platform and They Will Come OR How a "Field of Dreams" strategy MAY NOT WORK WELL
Updated 26 September 2013
Let's examine a few issues here about Character vice Author branding shall we?
1. Usual YAF novel or romance classic has between 40 and 80 thousand words, many related to main character right?
2. Author's Bio has maybe 200 words and Bibliography another 100 or so.
SO why in the world would a well meaning Ebook Parent(Author) spend months and Years giving birth to Anonymoushttp://www.blogger.com/profile/10423462855181570077noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-41180317775699827782013-09-06T07:04:00.001+01:002013-10-08T09:46:23.302+01:00How the Jungle Gods Handle Categories for Your EbookChild
For those who follow this blog, one can discern that disruptive marketing is the new 'Black' of Ebook selling, and recent research, confirmed by this article http://bit.ly/JungleSearchTerms101 suggests that staying within the lines of the BISAC categories(see my cross post here http://bit.ly/BISACRulesNOT on that issue) means that Your BookChild may be relegated to the depths of the Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-40839373844060823492013-09-02T07:44:00.002+01:002013-10-05T19:43:13.333+01:00Pebbles in the Pond vice BS(Big Splash) Marketing for an EbookChild
Imagine that the online market for ebooks and books is like a small body of water, e.g. pond, and You are standing on the shore waiting to release Your EbookChild into that dark and forboding water. Which technique will make the most 'ripples'?
A. Prevailing notions seem to suggest that Big Splash marketing(aka BS) with a full on cross media, branding author platform approach(did I Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-67874707740363276982013-08-30T08:37:00.000+01:002013-09-29T07:41:03.270+01:00Ebooks and Book Signings with Real People Attending Can Meetup Solve that Problem?
Pardon the nod to actual meetings of like minded folks, but a key notion that FB and Twitter MIGHT produce localized attendance at a book event is wishful thinking, mostly due to the non geographic or localized approach that each brings to table. So, digging into a former strategy, we are offering a suggestion to Indie Buy Local authors, to join and search(but do NOT SPAM groups with book Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-36231469695957200092013-08-29T11:33:00.001+01:002013-10-05T19:38:35.269+01:00Guerilla vice Gorilla Ebook Channel Marketing or Time for A Mea Culpa or 2
Biggest illlusion on the Ebook Channel Marketing scene is that "More is More" a la big box data warehouses like Amazon et. al. And, I still, at times, suffer from BS(Big Splash) marketing syndrome. So here is my 'warts and all' admission that not all great big ideas work do they?
We started a channel marketing Mapping project for 'Buy Local' Indie Store ebook placements(http://bit.ly/Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-73517471325564198302013-08-27T15:00:00.003+01:002013-10-08T07:23:21.208+01:00Word of Mouse still more Powerful for High Quality Ebookchildren than Being burned by Kindling
Despite
the prevalent contention that ebook publicity can be as simple as
posting a notice on social media and leave a copy in one of the data
warehouses, an underlying fact still prevails. Word of Mouse(the
digital equivalent of WOM) still carries the day for almost any genre
or subject matter of Your EbookChild. So, jump on the learning curve
of a long time publishing, technology and channelAnonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-79520660865165627802013-08-22T10:44:00.001+01:002013-10-05T19:43:46.311+01:00How to Re Light a Fire For Your EbookChild when the Kindling Dies in the Amazon Jungle
Readers of this blog can most likely figure out I am no fan of the data mining operation that Amazon is running on the good intentions of the Indie Author community. If there were ever a case of 'caveat emptor'(let the buyer be wary) then it is the Free KDP episodes which are intended to seed that broader market with no charge reading material. A few issues with that strategy:
1st According to Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-1013242449289741592013-08-21T10:20:00.002+01:002013-10-05T19:44:01.369+01:00If You Can't Fight Em Join In The Fray Eh?
Did We realize that there is a new way to effect gender equity through Ebooks? Seems that the category of 'Contemporary Women' is among fastest growing segments on online Ebook activity, right up there with Romance. So this is a segment from a blog which INVITES authors of progressive ebooks to 'RECATEGORIZE' their titles into the rising segment, and effectively reframe the notion of what is Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-78492037298877688202013-08-20T11:29:00.002+01:002013-10-05T19:44:18.830+01:00Why Posting to Author Pages or Sites Makes Sense but Not Sales
The labor and dedication which is required for writers and authors is much like the 'birthing' process(see this link to compare YOUR Ebook or Book gestation period to other notable mammals). http://www.factacular.com/subjects/Gestation_Periods_in_Mammals
And, once the Ebookchild is ready for the world, the natural tendency is to show off the new brood to friends and family, and even Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-27895788254530613472013-08-18T20:27:00.003+01:002013-10-05T19:44:40.068+01:00Your Ebookchild Deserves to be in High Quality Company @ Indie Bookstores
As the peak buying season starts going into the holidays and school restarts, we are advocating that ebookchildren with a higher perceived quality than the usual 'best selling' Young Adult Pulp Fiction fare, be introduced to Online bookstores that are 'Buy Local' Indie Bound focused.
Here are the links needed to start that process.
Take a look at this finished map to get a sense of what a Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-83682596415125858422013-07-17T22:13:00.001+00:002013-10-08T07:33:11.253+01:00Why Make Your Ebook Free When It can be Doing Some Good?
Been there done that with the Free Kindling? Might be ok BUT what say we try an EBOOK4GOOD Campaign, right alongside the Freebie Data Mining gigs? This posting will present an option for self promoting Your EbookChild through an innovative Niche Marketing by Association technique derived from nearly 20 years of technology channel marketing experiences.
I had the delight of sharing an idea with Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-64330361812708328572013-07-02T14:45:00.004+01:002013-10-05T19:40:36.523+01:00How To Place Your EbookChild in Front of 200 Quality Online Bookstore Windows
Updated 5 September 2013
Been notioning on this for a while. What IF we had two listings for same ebook on Kobo platform, one showing front cover and the other showing rear cover, and offered each to the client. Would be a good test of which sells better no? OK first two stores listed on our Online Buy Local Map have this feature. Take a peek and reply with Your opinion on what of the two makesAnonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com2tag:blogger.com,1999:blog-7525094148902313920.post-79978607051804883822013-06-14T16:58:00.004+01:002013-09-29T07:39:50.665+01:00An "Escape from Reality" Rules Ebook Sales OR Find Your Niche & Scratch it
Update 24 July 2013
Been pondering how the term "Best Selling" ebook is bandied about and realized that this term refers to a NARROW set of topics or subject matter(when compared to BISAC listings in the 1000's of subjects). So with that in mind, IF Your Ebookchild does not fit in one of the popular 'pulp novel' subjects that lead most online "Best Selling" lists, then we recommend a Niche Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-86301696648777172892013-05-27T07:15:00.001+01:002013-09-29T07:42:33.965+01:00A prequel to the Jungle Tour for Ebook and Book Authors OR Worshipping at the Altar of the SEO Gods
A bit of a notion about how I see our Jungle Tours taking shape with firm tongue in cheek reference(all rightes reserved) to Source of this film trailer.
Do You See Yourself as this character when considering how Your Book or Ebook can be cast into the torrents of the Amazon Jungle of nearly 20 million titles?
Much has been said about the notion among so called Jungle expedition expertsAnonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-65365911266930527322013-05-25T07:03:00.003+01:002013-09-09T10:03:06.144+01:00It's A Jungle Out There For BookChildren and Their Authors OR How to Find Your Way Around the Amazon Forest9 August 2013 From the Cataract overlooking the Amazon Deep Jungle
Well, we have concluded that the point of avoiding the traps "Inside" the amazon jungle is pointless SO we are advocating that Indie Authors consider joining in a New adVenture on a Map Making tour of the World, where each Indie ebook which qualifies will be carried by our digital porters through at least 25 Indie Store outposts Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-44581501003332859112013-05-20T07:00:00.002+01:002013-07-09T17:44:00.270+00:00The Wind UP and Here's the Pitch for June 2013You all have been patient weeding through the matrix of myriad musings(he he alliterative are we?) as this blog takes form in last few months. And now here is the payoff for that patience.
Starting on 6 June 2013, I will be conducting online Hangouts courtesy of Google + (search on ebooks4good@gmail.com for my connection) where we will explore how Your community organization, or Your ebook Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-77907433528454992652013-05-18T07:47:00.000+01:002013-10-08T07:32:47.891+01:00In Search Of 'The Missing Ebooks' OR How to Find Your Communities Of Readers & Friends
OK, sometimes being a contrarian is like being on the end of a branch high in a tree and the storm whips the tree and makes for a wild ride. Yet, after nearly 40 years in publishing, technology marketing(essence of ebook marketing is like shareware), and product management, there is ONE issue that continues on as a relentless Factoid.
If You want to have Your Ebook FOUND spend more time on Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-21672490637300290442013-05-16T08:06:00.003+01:002013-10-13T13:32:25.602+01:00Am I Mything Something with Ebook Sales Figures OR Is There More Market Elsewhere?
One thing I have learned, again and again, is that one sits in the hallowed halls of Geekdom, there is an apparent issue with the Hot New toy for the boyz, and like the tale of Pinocchio, the old toys get discarded. So with that metaphorical reasoning, let us suppose a few issues here.
A. Nook and Kindle are warehouse application sets that are intended to control access only to approved Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-80565219639668644012013-05-15T10:54:00.003+01:002013-09-29T07:42:55.563+01:00E Reading Travel Community 4 Women With a Busy Schedule Summer 2013
We would like to announce the availability of our Staycation and Holiday Travel guide, where the Ebook versions of The Sophia Sirius(www.sophiasirius.net) collections on Women's Rights are available for Your enjoyment.
Wings & Dreams:4 E|lements of a New Feminism
'A Man's Guide to a New Feminism' FreEbook
The Three Wise Women of Bethlehem
are available as summertime e reading gifts Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-53603627263456102492013-05-14T23:32:00.001+01:002013-09-09T10:03:26.664+01:00Is There a Missing Market For Ebook Readers in Plain Sight?As some of You know I take the contrarian view (no big data warehousing of ebooks) in this blog, and this short note is another item along those lines. Did You Know that with nearly 200 Million desktops, laptops, and netbooks in the market, that an ebook can reach those markets just as easily?
Here is a public service document in Adobe Pdf format http://bit.ly/Ebook4PcPDF
UPDATE 7 Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-77194527959143206552013-05-11T22:23:00.001+01:002013-10-08T07:29:00.672+01:00Mr. Pareto is Rolling In His Grave or Ebooks count differently
Being an old math and stats man(careful on old) I am familiar with a gent Named Pareto and his principle about the 80/20 rule (See http://en.wikipedia.org/wiki/Pareto_principle), and wondered how that applied to the ebook sales data.
Seems that Mr. M. Coker, CEO of Smashwords, just issued the 2nd in the series on sales data. Here is that link for review and quite the read it is. httpAnonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-81712788224938204332013-05-09T11:01:00.003+01:002013-09-29T07:43:40.402+01:00Updating the Teaser(or FreEbook4Good) for community and readability values
Finally had the time to review the FreEbook4Good which demonstrates how Socially Responsible Niche Marketing can be an advantage to any Ebook self published work of effort. We made two changes:
A. Due to readability surveys, we standardized on Arial Black font 13 for it's clear font readability. Changed from Verdana.
B. Added a link every 800 words or so, for those with comments, to a google&Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-85132338541855308422013-05-07T06:43:00.003+01:002013-05-18T08:16:37.821+01:00The Difference between a FreEBook4Good and a Free Ebook(a la Kindle 3 day events)Been watching the ebook whirlwind and noted that there have been some postings about Kindle Free giveaway sessions and some counts arising around 4 to 20 thousand downloads. Quite impressive to an extent, yet a few questions arise.
1. How qualified were the ebook users for the subject matter or was it like an appetizer at a party too good to pass up?
2. Last time I checked, Kindle still does Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0tag:blogger.com,1999:blog-7525094148902313920.post-81071220494661397182013-05-06T07:51:00.003+01:002013-09-29T07:43:22.914+01:00Five Simple Ideas to Market Your Book AND Get some SEO benefit
I am no big fan of SEO(search engine optimization) and I count among my long term acquaintances a leader in that market, Danny Sullivan of Search Engine Land, yet let us not allow my personal prejudices to affect marketing advice. So for those authors who are a bit 'reluctant' to market their books, here are a few notions which may create a bit of 'emotional distance' from the 'bookchild' and Anonymoushttp://www.blogger.com/profile/01282438547717775184noreply@blogger.com0