29 August 2013

Guerilla vice Gorilla Ebook Channel Marketing or Time for A Mea Culpa or 2

Biggest illlusion on the Ebook Channel Marketing scene is that "More is More" a la big box data warehouses like Amazon et. al. And, I still, at times, suffer from BS(Big Splash) marketing syndrome. So here is my 'warts and all' admission that not all great big ideas work do they?

We started a channel marketing Mapping project for 'Buy Local' Indie Store ebook placements(http://bit.ly/PlaceYourEbookChild2013) and thought we would get clever by adding a link to our clients'(www.sophiasirius.net) offering through a select series of International Airport Bookstores online from WH Smith.

Well today, when checking on map accuracy, lo and behold, WH Smith changed(and imagine did not tell anyone they were doing  such an onerous thing...wink..wink) the way that Kobo Ebooks are searched for through their system. Lessons learned:

Beware the weight of an online elephant, as there is a good chance that Your EbookChild will get squashed.

Never(never) assume that Your ebook is visible online unless You are willing to check on that weekly.

Stay focused on community based online speciality bookstores, and stay clear of the huge data warehouse approaches.

Nuff said eh?
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Ready for a One Hour session to learn How to build Your Own 
Ebook Niche Marketing campaign?
28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book