What do Women Want OR Where is the Top Subject category to Make search more effective

One thing I have learned is that all is simple when taken at face value. Women, by and large, are the highest purchasers of retail paperbacks and soon ebooks in the US and Western European markets(some reports suggest 4x the volume, but 2x is good enough for us.

Ok, and some online reports(e.g. Pew Research) suggest that women are using internet to search for information pertinent(relevant) to support communities. Such as Women's Health.

So, would it see reasonable for BISAC(industry topic setting group) to at least add Women(Issues/Health/Rights) to top level to make it easier to find information.

Wonder wonder who..who wrote the book of love.

A Few links to share on this topic.

BISAC Subject Headings List, Major Subjects http://bit.ly/WomenTopEbooks  does this seem right to You Poll is here http://bit.ly/WomenEbookSearchccc

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Leaving Readers UnHappy OR Ebooks can feed paperbacks if One only offers it

Updated 9 September 2013

Dug up this WSJ article about print and ebooks (http://bit.ly/Ebook2POD101) and tend to agree but it misses a bigger point.

Let's assume that ebook types are a bit younger than usual book reader, and that perhaps are considered leading edgers in tech.

Rule #1 Ebook readers are SURROUNDED by Print readers, AND Your Ebook MUST have a link somewhere towards End of Books to the POD link where the ereader can PURCHASE A GIFT CERTIFICATE copy of POD for thier numerous Non Ebook community.
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Nice thing about being a linear analytical engineer by background(and there are some good things to that) is that I keep good notes(in an old fashioned spiral notebook too - hint needs a pen to work). So, when designing the 'Telescoping Version' of Ebook niche marketing, guess what I re-discovered while doing such a review.

One of my clients, www.sophiasirius.net had invested mucho dinero to get a POD(Print on Demand) version way before the tidal wave of ebooks showed it's face(back in 2009 to be precise). Seems that this got lost in the ebook sauce.

So doing a simple change to the Condensed Version, "A Man's Guide to a New Feminism" FreEbook, we simply placed at the very last page near credits, an offer to pick up the Ebook(on sale at Kobo) and the POD book(on sale at Lulu.com) simply cause of this one clear factoid.

Ebook readers are literally surrounded by those with other reading habits, AND we suffered from the same ebook centric mentality that only served one market. So this morning on a grey overcast Bavarian day, we simply added such invitation language to this FreEbook and voila, the telescoping is in place.

Ahh. btw, a good idea to add a tracking technique such as bit.ly(and there are loads more) so we can see where the leads generate from.

Lesson learned eh?

Ahh here is that starting link for the telescoping technique

http://bit.ly/MansGuideWings

Note: and to celebrate the obviousness of this approach, got a new bit.ly(as noted) and simply went to a few social communities on feminism and let then know that there is such a Man's Guide 2 A New Feminism.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Niche versus SEO which works best 4 Your ebook

Let's start this by saying that there is NOTHING incorrect about placing your ebook in the blizzard of the ebook warehouses, and depending on key word searching to bring potential buyers to your offering.

BUT

The major difference between a search engine user and a niche focus community member is this :

A search prospect May or MAY NOT know what they find when arriving and might not find what they truly want.

A Niche focus community member has a clear understanding of their community needs and discussion topics, and when invited directly to your relevant ebook, the gap between needs and desires are shorter and the resistance is lower.

PLUS when a search prospect finds Your ebook MOST platforms make it impossible to share with their communities, while when inside a community the word of mouse is inherent and almost seamless.

So if You wish to have a more receptive market, more follower potential, and the most important, an appreciative readership, consider developing a niche marketing campaign.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

How to Find a Community(or 3) Of Pre Readers for Your Ebook project

Since so much time is spent on composing and editing the material for an upcoming book, perhaps there is some value to the digital 'scraps' of information that results from the creative process. Here is what we learned while starting the pre release process for the 'Socially Responsible Ebook Publishing Guide' http://bit.ly/SocRespEbook2013

This approach actually has two core focus audiences:

A. Self Published authors who have a need to do something good with their works AND need a new and innovative approach(Marketing by Association) to reach more potential readers.

B. Socially Responsible coaches, consultants, and organizations(NPO's and NGO's) who have a story to convey to attract more supporters to their efforts.

So I simply went to Linked In, Faceboy(my name for FB), Orkut, Google +, and Yahoo Groups, and did a key word search on groups that aligned with those two themes above.

I joined those groups and observed the discussions and defined the group dynamic, and then carefully responded to postings(DO NOT post Your ebook links as a discussion as this is a waste of bandwidth). The responses were the excerpted edits from the ebook, and usually the persons in that discussion would ask the source of that information, which I would then link to this blog or FreEbook which contained the basic information.

So, what this means is that while writing and revising Your work, it is entirely Possible to start 'seeding' the potential readers market with excerpts and gain perspective of viability of Your forthcoming project.

Hope that helps a bit.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Scratching a 'Niche' Market OR How to NOT get lost in the ebook blizzard

He he gotta love loose metaphors eh?

Seems that most ebook marketing ideas are all about becoming YET another small ebook flake in the growing blizzard in the big storm centers(kindle, etc). Compelling arguments, yet there seems to be something missing in the equation.

Like...how do I reach not only the most likely reader for my ebook, but also get attention in communities which are already interested in my topic or subject matter.

Well instead of spouting off about the theory OR professing to be some sort of Expert(nuff said) we invite YOU to breeze through our FreEbook on this subject, and see what we are actually doing for clients with Socially Responsible books and ebooks.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

By UnPopular Demand the 5 Steps Guide EBook Lives

Ok Ok

So I only work with Socially Responsible Self Published authors. But that does not mean Your ebook can not benefit from what we have discovered through actual work in progress campaigns.

I DO NOT claim to be some viral malarketing person but will lay the channel and niche cards on the table for anyone to compare. I am considered a contrarian to the usual social media so called experts who I count a few as friends.

However, we found that ebooks MUST use niche marketing approach otherwise Your effort will just be another small flake in the blizzard of offerings.

2nd Edition Now available Here with Loads Of Niche Marketing advice

All information in this ebook is from actual case studies In Progress based on my nearly 45 combined years of publishing, technology, channel marketing, and research experiences. 

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

The Five Simple Steps to An Ebook Niche Marketing Campaign

Ok Since I only personally train ebook self published folks with a Social Responsibility focus effort, and after being asked about the recipe we use, I decided to lay out the Five Most important steps, to bring a focused market's attention to Your offering. Devil in the details as usual, but then again the Ebook on this has some clues too. 

See this FreEbook for the current updated version. 

OK

Step #1 Find Your Most Likely Reader and Join Communities They Participate With. DO NOT attempt to create a unique community around Your ebook. Worst case of Ego based branding ever defined.

Step #2 Do a condensed version using Feedbooks as a sampler. Include a link at last page to actual Ebook offer. Think appeteaser approach.

Step #3 Make sure that WritingLife Kobo has Your ebook in inventory. Key to distribution strategy(see #4). See kobo here

Step #4 Get a gmail account related to book name. Set up google +, google map, and google email. Get inside google searchplex(antidote for SEO).

Step #5 Visit this map we designed for a client, and dream about having Your Ebook front and center in 100's of Buy Local IndieBound book locations.

Ok Bone Appetit.

Patrick

Update 18 April 2013

We have decided to write an Ebook over weekend and publish it on Monday 22 April 2013. Will announce this when complete. Advance orders through Paypal here

4.88 USD advance offer 6.88 when released on 1 May 2013

All information in this ebook is from actual case studies In Progress based on my nearly 45 years of publishing, technology, channel marketing, and research experiences. 

http://www.feedbooks.com/userbook/30325/socially-responsible-ebook-marketing-guide

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Is the airport traveler Your ebook customer Yet?

I am about to fly to Irland(sp on purpose) and realized that we travelers have all seen the WH Smith stores and shops in the terminals. Would it be too cool to be in that impulse focused, captive reading market store?

Well, we approached the WH Smith retail folks, and in purely British style, we are in the queue(which is not to be confused with the 'loo').

Well being basically impatient, I happened to recall that our associated ebook folks at the good ship Kobobooks, just happen to be available through the WH Smith retail chains(among others).

So, wanting a nice test market for the ebook traveling reader, we found that we could 'place' (digitally that is)  our ebook from German women's rights client Sophia Sirius Publishing, their Wings & Dreams title right in the front of the airport shops(expensive real estate in retail book trade) and then announce this to women's groups to share for reading during flights.

I love living long enough to wrinkle a few things.

Ok..here's the map from the site, and we will commence the notifications once we have full store listings for WH Smith(which will tie in nicely with the UK based women's groups we support.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good