The Difference between a FreEBook4Good and a Free Ebook(a la Kindle 3 day events)

Been watching the ebook whirlwind and noted that there have been some postings about Kindle Free giveaway sessions and some counts arising around 4 to 20 thousand downloads. Quite impressive to an extent, yet a few questions arise.

1. How qualified were the ebook users for the subject matter or was it like an appetizer at a party too good to pass up?

2. Last time I checked, Kindle still does not allow for pass along of an ebook, which means that the SINGLE MOST POWERFUL marketing technique, word of mouse(he he) is NOT an option with their model. Shame really.

Ok a solution?

I recommend and use widely, the Feedbooks services(see this link for a sampler) or this one too which provides these features:

A. Download in Epub(most readers); Kindle(amazon) and PDF(computers using Adobe editions). See this link for the Missing 100 Millon Ebook potential readers.
B. PDF at least allows for pass along among communities and around 95% of computers use Adobe.
C. No time limits and some helpful analytics on usage.

Might want to consider these options when deciding on which Free Ebook strategy to adopt.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Five Simple Ideas to Market Your Book AND Get some SEO benefit

I am no big fan of SEO(search engine optimization) and I count among my long term acquaintances a leader in that market, Danny Sullivan of Search Engine Land, yet let us not allow my personal prejudices to affect marketing advice. So for those authors who are a bit 'reluctant' to market their books, here are a few notions which may create a bit of 'emotional distance' from the 'bookchild' and the responses of the focus Markets.

#1  SEO depends on HIGH relevancy of subject matter among web sites meaning that the googlebot looks at both sites, and assesses a 'weight' to the relevancy of the two sites content. Soooo, let us say that Your Ebook talks about Women's Good Causes(such as this one does @ www.sophiasirius.net) and the focus community blog/site/discussion group has a  high MATCH with that topic, the googlebot will accord a strong relationship among those sites. VOILA a high search result.

#2  Placing a 'see my ebook' link in an unrelated site is like rudely interrupting a conversation say, on foodies, with a riposte on politics. People like to be 'heard' and to be considered knowledgeable on a topic. Keep the focus community's needs in your mind before posting anything, and for goodness sake, instead of a link to your book link, draw a 'relevant' excerpt from your book, and place that in context. Placing a 'come to my book ' link is really ineffective but make sure your profile links to the book and suggest that the community investigate the 'source' at that profile page.

#3 Niche marketing is the core of this blog and there are many other ways to blanket the market, and each to their own, but the pass along market is not resident in the warehouse data warehouses of ebooks(amazon, et.al.) so this means that a sampler(see other posting on FreEbooks here) is more effective as word of mouse pass along inside focused affinity groups(marketese for potentially valuable and empathetic readers).

#4  Much of the ebook marketing is what I call 'ME" marketing, a variation on the "I" space of Apple et al, and that tends to be generational and also skewed towards male energey(take) vice female energy (share and give) which exists regardless of being a woman or a man. So, the core issue we recommend it to identify which gender is more likely to gift or share Your ebooks(usually female) and make the 'appeteaser' available for Free sharing as a way to seed the marketplace.

#5  Once there is a pass along value established, be sure to monitor, and respond with enthusiasm, as feedback from the marketplace is one of the most valuable elements of ensuring book success.

Hope this helps a bit.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Can You Be A Socially Responsible Ebook Coach & Consultant?

Good Sunday foggy morning from Bavaria where the church bells still toll in small villages, where my client www.sophiasirius.net is operating from. While walking to the bakery for fresh rolls this morning, I was struck by a notion. Like the starfish on the beach, I can only do so many FreEbooks4Good and we are focusing on the Issue about Non-Violence 4 Women & Girls. Yet according to my research, there are at least 500,000 good causes(non profits, ngos, charities, community groups, etc) and they all have a story to tell.

So, whether You are engaged with non profit work, or simply wish to delve into socially responsible work as a balancing point for Your other world, we invite you to a 3x a week online Demonstration training session, where we will guide you to understand how to become involved in this process.

So with a Pay as You Give approach, we invite You to consider attending(only 8 spots per one hour session but they go for two hours each time) on the Tuesday, Thursday or Sunday sessions.

Here's an example of one such event on 7 May 2013
https://plus.google.com/u/0/events/cn7mkpco5puccj7dflqhdk1ivik

Please consider sharing this amongst Your communities and we look forward to Your joining this rEvolution in Ebooks4Good Support campaigns.

BTW, here is a link to the one I am developing as part of my consulting practice.

http://bit.ly/Herstories2013

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

What do Women Want OR Where is the Top Subject category to Make search more effective

One thing I have learned is that all is simple when taken at face value. Women, by and large, are the highest purchasers of retail paperbacks and soon ebooks in the US and Western European markets(some reports suggest 4x the volume, but 2x is good enough for us.

Ok, and some online reports(e.g. Pew Research) suggest that women are using internet to search for information pertinent(relevant) to support communities. Such as Women's Health.

So, would it see reasonable for BISAC(industry topic setting group) to at least add Women(Issues/Health/Rights) to top level to make it easier to find information.

Wonder wonder who..who wrote the book of love.

A Few links to share on this topic.

BISAC Subject Headings List, Major Subjects http://bit.ly/WomenTopEbooks  does this seem right to You Poll is here http://bit.ly/WomenEbookSearchccc

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Leaving Readers UnHappy OR Ebooks can feed paperbacks if One only offers it

Updated 9 September 2013

Dug up this WSJ article about print and ebooks (http://bit.ly/Ebook2POD101) and tend to agree but it misses a bigger point.

Let's assume that ebook types are a bit younger than usual book reader, and that perhaps are considered leading edgers in tech.

Rule #1 Ebook readers are SURROUNDED by Print readers, AND Your Ebook MUST have a link somewhere towards End of Books to the POD link where the ereader can PURCHASE A GIFT CERTIFICATE copy of POD for thier numerous Non Ebook community.
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Nice thing about being a linear analytical engineer by background(and there are some good things to that) is that I keep good notes(in an old fashioned spiral notebook too - hint needs a pen to work). So, when designing the 'Telescoping Version' of Ebook niche marketing, guess what I re-discovered while doing such a review.

One of my clients, www.sophiasirius.net had invested mucho dinero to get a POD(Print on Demand) version way before the tidal wave of ebooks showed it's face(back in 2009 to be precise). Seems that this got lost in the ebook sauce.

So doing a simple change to the Condensed Version, "A Man's Guide to a New Feminism" FreEbook, we simply placed at the very last page near credits, an offer to pick up the Ebook(on sale at Kobo) and the POD book(on sale at Lulu.com) simply cause of this one clear factoid.

Ebook readers are literally surrounded by those with other reading habits, AND we suffered from the same ebook centric mentality that only served one market. So this morning on a grey overcast Bavarian day, we simply added such invitation language to this FreEbook and voila, the telescoping is in place.

Ahh. btw, a good idea to add a tracking technique such as bit.ly(and there are loads more) so we can see where the leads generate from.

Lesson learned eh?

Ahh here is that starting link for the telescoping technique

http://bit.ly/MansGuideWings

Note: and to celebrate the obviousness of this approach, got a new bit.ly(as noted) and simply went to a few social communities on feminism and let then know that there is such a Man's Guide 2 A New Feminism.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Niche versus SEO which works best 4 Your ebook

Let's start this by saying that there is NOTHING incorrect about placing your ebook in the blizzard of the ebook warehouses, and depending on key word searching to bring potential buyers to your offering.

BUT

The major difference between a search engine user and a niche focus community member is this :

A search prospect May or MAY NOT know what they find when arriving and might not find what they truly want.

A Niche focus community member has a clear understanding of their community needs and discussion topics, and when invited directly to your relevant ebook, the gap between needs and desires are shorter and the resistance is lower.

PLUS when a search prospect finds Your ebook MOST platforms make it impossible to share with their communities, while when inside a community the word of mouse is inherent and almost seamless.

So if You wish to have a more receptive market, more follower potential, and the most important, an appreciative readership, consider developing a niche marketing campaign.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

How to Find a Community(or 3) Of Pre Readers for Your Ebook project

Since so much time is spent on composing and editing the material for an upcoming book, perhaps there is some value to the digital 'scraps' of information that results from the creative process. Here is what we learned while starting the pre release process for the 'Socially Responsible Ebook Publishing Guide' http://bit.ly/SocRespEbook2013

This approach actually has two core focus audiences:

A. Self Published authors who have a need to do something good with their works AND need a new and innovative approach(Marketing by Association) to reach more potential readers.

B. Socially Responsible coaches, consultants, and organizations(NPO's and NGO's) who have a story to convey to attract more supporters to their efforts.

So I simply went to Linked In, Faceboy(my name for FB), Orkut, Google +, and Yahoo Groups, and did a key word search on groups that aligned with those two themes above.

I joined those groups and observed the discussions and defined the group dynamic, and then carefully responded to postings(DO NOT post Your ebook links as a discussion as this is a waste of bandwidth). The responses were the excerpted edits from the ebook, and usually the persons in that discussion would ask the source of that information, which I would then link to this blog or FreEbook which contained the basic information.

So, what this means is that while writing and revising Your work, it is entirely Possible to start 'seeding' the potential readers market with excerpts and gain perspective of viability of Your forthcoming project.

Hope that helps a bit.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Scratching a 'Niche' Market OR How to NOT get lost in the ebook blizzard

He he gotta love loose metaphors eh?

Seems that most ebook marketing ideas are all about becoming YET another small ebook flake in the growing blizzard in the big storm centers(kindle, etc). Compelling arguments, yet there seems to be something missing in the equation.

Like...how do I reach not only the most likely reader for my ebook, but also get attention in communities which are already interested in my topic or subject matter.

Well instead of spouting off about the theory OR professing to be some sort of Expert(nuff said) we invite YOU to breeze through our FreEbook on this subject, and see what we are actually doing for clients with Socially Responsible books and ebooks.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good