Am I Mything Something with Ebook Sales Figures OR Is There More Market Elsewhere?

One thing I have learned, again and again, is that one sits in the hallowed halls of Geekdom, there is an apparent issue with the Hot New toy for the boyz, and like the tale of Pinocchio, the old toys get discarded. So with that metaphorical reasoning, let us suppose a few issues here.

A. Nook and Kindle are warehouse application sets that are intended to control access only to approved merchandise, and IStore is doing same thing.

B. Epub is industry standard, and one that Android(which is racing past the other three in e reader and smartphone usage) uses Epub approach.

C. Adobe Digital Editions and Reader are compatible with EPub and 95% of installed desktops and laptops are using one or both of these products(that number of potential readers is NOT less than 150 Million potential users).

So moral of the short story is this. IGNORE installed base of potential readers at the peril of Your ebook sales success, AND use the Niche approach to reach a focused market of HIGH potential pass along readers.

Patrick

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

BTW, if You have a PC and not an ereader tablet or e reader, we have a guide for downloading Free E readers for Your laptop or desktop computers. http://bit.ly/100MMPCEbook

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

E Reading Travel Community 4 Women With a Busy Schedule Summer 2013

We would like to announce the availability of our Staycation and Holiday Travel guide, where the Ebook versions of The Sophia Sirius(www.sophiasirius.net) collections on Women's Rights are available for Your enjoyment.

1. Wings & Dreams:4 E|lements of a New Feminism
2.  'A Man's Guide to a New Feminism' FreEbook
3. The Three Wise Women of Bethlehem

are available as summertime e reading gifts for the Independent Woman in Your Life(including You !)

To discover which Buy Local IndiePendent Bookstore OR International Airport location has these offerings, see this link to the International Guide page. http://bit.ly/BuyLocalWings

The Story Of Rose is available here http://bit.ly/3WiseWomen2012

Hope that summertime reading is a relaxing and informative time for Your communities of New Feminists.

Updated reference: We announced this campaign through the groups on this Niche Focused list of blogs where Women making travel plans are already in communities.

http://bit.ly/SoloWomenTravel

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

BTW, if You have a PC and not an ereader tablet or e reader, we have a guide for downloading Free E readers for Your laptop or desktop computers. http://bit.ly/Ebook4PcPDF

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Is There a Missing Market For Ebook Readers in Plain Sight?

As some of You know I take the contrarian view (no big data warehousing of ebooks) in this blog, and this short note is another item along  those lines. Did You Know that with nearly 200 Million desktops, laptops, and netbooks in the market, that an ebook can reach those markets just as easily?

Here is a public service document in Adobe Pdf format  http://bit.ly/Ebook4PcPDF

UPDATE 7 September 2013 The CLEAR Direction of ebook reading is shifting FAST to Epub(open standard) and Android Smartphones. Word of advice - Keep the content light, tight and text based and watch this channel for more on that direction.

Which lists the locations of those Free Ebook readers for the top four most popular formats.

Go figure huh?

Patrick

You are invited to our Community Here

http://bit.ly/IndiesinHarmony

This is a Philanthropreneuring YoU Special Project see http://bit.ly/PhilYoUEnroll

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Mr. Pareto is Rolling In His Grave or Ebooks count differently

Being an old math and stats man(careful on old) I am familiar with a gent Named Pareto and his principle about the 80/20 rule (See http://en.wikipedia.org/wiki/Pareto_principle), and wondered how that applied to the ebook sales data.

Seems that Mr. M. Coker, CEO of Smashwords, just issued the 2nd in the series on sales data. Here is that link for review and quite the read it is.  http://bit.ly/SWData2012

So being the wise Guy I am known to be, I 'friended' Mr. C on Faceboy, and this dialogue ensued. As one can see there is some heat here. My summary is that 1000 of 120,000 titles(less than 1 %) ACCOUNTS for half the sales. So that means we all are in the 99.992 % fighting over the other half.

hmmm. now where is that Niche strategy gone. Ahh here it is.

Hope that helps a bit.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here
http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

• Patrick Michaels would be delighted to see how pareto principle is applied on these stats

  Thursday at 12:11pm · Like
• 

  Mark Coker Hi Patrick. An extreme form of Pareto Principle is at play. The top 1,000 our of 120,000 account for 50% of the sales.

  Thursday at 5:02pm · Like
• 

  Patrick Michaels Mark is that 120000 units sold or titles and btw just posted my first ebook to SW but on purpose kept it clear of premium(apple kindle) since we have data suggesting epub hits smartphones and entry level e readers best

  Thursday at 5:52pm · Like
• 

  Mark Coker Patrick, the study draws upon sales data from slightly over 120,000 titles over an 11 month period. Be sure to get your book in our Premium Catalog. Over 90% of our authors' sales come from our distribution network

Updating the Teaser(or FreEbook4Good) for community and readability values

Finally had the time to review the FreEbook4Good which demonstrates how Socially Responsible Niche Marketing can be an advantage to any Ebook self published work of effort. We made two changes:

A. Due to readability surveys, we standardized on Arial Black font 13 for it's clear font readability. Changed from Verdana.

B. Added a link every 800 words or so, for those with comments, to a google + hangout community. Seems that we were missing the feedback along the first four chapters and only invited folks feedback at very end.

Lessons Learned.

Have a looksie (1st Link) and perhaps this might engender a few ideas for  Your efforts.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

The Difference between a FreEBook4Good and a Free Ebook(a la Kindle 3 day events)

Been watching the ebook whirlwind and noted that there have been some postings about Kindle Free giveaway sessions and some counts arising around 4 to 20 thousand downloads. Quite impressive to an extent, yet a few questions arise.

1. How qualified were the ebook users for the subject matter or was it like an appetizer at a party too good to pass up?

2. Last time I checked, Kindle still does not allow for pass along of an ebook, which means that the SINGLE MOST POWERFUL marketing technique, word of mouse(he he) is NOT an option with their model. Shame really.

Ok a solution?

I recommend and use widely, the Feedbooks services(see this link for a sampler) or this one too which provides these features:

A. Download in Epub(most readers); Kindle(amazon) and PDF(computers using Adobe editions). See this link for the Missing 100 Millon Ebook potential readers.
B. PDF at least allows for pass along among communities and around 95% of computers use Adobe.
C. No time limits and some helpful analytics on usage.

Might want to consider these options when deciding on which Free Ebook strategy to adopt.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Five Simple Ideas to Market Your Book AND Get some SEO benefit

I am no big fan of SEO(search engine optimization) and I count among my long term acquaintances a leader in that market, Danny Sullivan of Search Engine Land, yet let us not allow my personal prejudices to affect marketing advice. So for those authors who are a bit 'reluctant' to market their books, here are a few notions which may create a bit of 'emotional distance' from the 'bookchild' and the responses of the focus Markets.

#1  SEO depends on HIGH relevancy of subject matter among web sites meaning that the googlebot looks at both sites, and assesses a 'weight' to the relevancy of the two sites content. Soooo, let us say that Your Ebook talks about Women's Good Causes(such as this one does @ www.sophiasirius.net) and the focus community blog/site/discussion group has a  high MATCH with that topic, the googlebot will accord a strong relationship among those sites. VOILA a high search result.

#2  Placing a 'see my ebook' link in an unrelated site is like rudely interrupting a conversation say, on foodies, with a riposte on politics. People like to be 'heard' and to be considered knowledgeable on a topic. Keep the focus community's needs in your mind before posting anything, and for goodness sake, instead of a link to your book link, draw a 'relevant' excerpt from your book, and place that in context. Placing a 'come to my book ' link is really ineffective but make sure your profile links to the book and suggest that the community investigate the 'source' at that profile page.

#3 Niche marketing is the core of this blog and there are many other ways to blanket the market, and each to their own, but the pass along market is not resident in the warehouse data warehouses of ebooks(amazon, et.al.) so this means that a sampler(see other posting on FreEbooks here) is more effective as word of mouse pass along inside focused affinity groups(marketese for potentially valuable and empathetic readers).

#4  Much of the ebook marketing is what I call 'ME" marketing, a variation on the "I" space of Apple et al, and that tends to be generational and also skewed towards male energey(take) vice female energy (share and give) which exists regardless of being a woman or a man. So, the core issue we recommend it to identify which gender is more likely to gift or share Your ebooks(usually female) and make the 'appeteaser' available for Free sharing as a way to seed the marketplace.

#5  Once there is a pass along value established, be sure to monitor, and respond with enthusiasm, as feedback from the marketplace is one of the most valuable elements of ensuring book success.

Hope this helps a bit.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Can You Be A Socially Responsible Ebook Coach & Consultant?

Good Sunday foggy morning from Bavaria where the church bells still toll in small villages, where my client www.sophiasirius.net is operating from. While walking to the bakery for fresh rolls this morning, I was struck by a notion. Like the starfish on the beach, I can only do so many FreEbooks4Good and we are focusing on the Issue about Non-Violence 4 Women & Girls. Yet according to my research, there are at least 500,000 good causes(non profits, ngos, charities, community groups, etc) and they all have a story to tell.

So, whether You are engaged with non profit work, or simply wish to delve into socially responsible work as a balancing point for Your other world, we invite you to a 3x a week online Demonstration training session, where we will guide you to understand how to become involved in this process.

So with a Pay as You Give approach, we invite You to consider attending(only 8 spots per one hour session but they go for two hours each time) on the Tuesday, Thursday or Sunday sessions.

Here's an example of one such event on 7 May 2013
https://plus.google.com/u/0/events/cn7mkpco5puccj7dflqhdk1ivik

Please consider sharing this amongst Your communities and we look forward to Your joining this rEvolution in Ebooks4Good Support campaigns.

BTW, here is a link to the one I am developing as part of my consulting practice.

http://bit.ly/Herstories2013

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good