Niche versus SEO which works best 4 Your ebook

Let's start this by saying that there is NOTHING incorrect about placing your ebook in the blizzard of the ebook warehouses, and depending on key word searching to bring potential buyers to your offering.

BUT

The major difference between a search engine user and a niche focus community member is this :

A search prospect May or MAY NOT know what they find when arriving and might not find what they truly want.

A Niche focus community member has a clear understanding of their community needs and discussion topics, and when invited directly to your relevant ebook, the gap between needs and desires are shorter and the resistance is lower.

PLUS when a search prospect finds Your ebook MOST platforms make it impossible to share with their communities, while when inside a community the word of mouse is inherent and almost seamless.

So if You wish to have a more receptive market, more follower potential, and the most important, an appreciative readership, consider developing a niche marketing campaign.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

How to Find a Community(or 3) Of Pre Readers for Your Ebook project

Since so much time is spent on composing and editing the material for an upcoming book, perhaps there is some value to the digital 'scraps' of information that results from the creative process. Here is what we learned while starting the pre release process for the 'Socially Responsible Ebook Publishing Guide' http://bit.ly/SocRespEbook2013

This approach actually has two core focus audiences:

A. Self Published authors who have a need to do something good with their works AND need a new and innovative approach(Marketing by Association) to reach more potential readers.

B. Socially Responsible coaches, consultants, and organizations(NPO's and NGO's) who have a story to convey to attract more supporters to their efforts.

So I simply went to Linked In, Faceboy(my name for FB), Orkut, Google +, and Yahoo Groups, and did a key word search on groups that aligned with those two themes above.

I joined those groups and observed the discussions and defined the group dynamic, and then carefully responded to postings(DO NOT post Your ebook links as a discussion as this is a waste of bandwidth). The responses were the excerpted edits from the ebook, and usually the persons in that discussion would ask the source of that information, which I would then link to this blog or FreEbook which contained the basic information.

So, what this means is that while writing and revising Your work, it is entirely Possible to start 'seeding' the potential readers market with excerpts and gain perspective of viability of Your forthcoming project.

Hope that helps a bit.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Scratching a 'Niche' Market OR How to NOT get lost in the ebook blizzard

He he gotta love loose metaphors eh?

Seems that most ebook marketing ideas are all about becoming YET another small ebook flake in the growing blizzard in the big storm centers(kindle, etc). Compelling arguments, yet there seems to be something missing in the equation.

Like...how do I reach not only the most likely reader for my ebook, but also get attention in communities which are already interested in my topic or subject matter.

Well instead of spouting off about the theory OR professing to be some sort of Expert(nuff said) we invite YOU to breeze through our FreEbook on this subject, and see what we are actually doing for clients with Socially Responsible books and ebooks.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

By UnPopular Demand the 5 Steps Guide EBook Lives

Ok Ok

So I only work with Socially Responsible Self Published authors. But that does not mean Your ebook can not benefit from what we have discovered through actual work in progress campaigns.

I DO NOT claim to be some viral malarketing person but will lay the channel and niche cards on the table for anyone to compare. I am considered a contrarian to the usual social media so called experts who I count a few as friends.

However, we found that ebooks MUST use niche marketing approach otherwise Your effort will just be another small flake in the blizzard of offerings.

2nd Edition Now available Here with Loads Of Niche Marketing advice

All information in this ebook is from actual case studies In Progress based on my nearly 45 combined years of publishing, technology, channel marketing, and research experiences. 

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

The Five Simple Steps to An Ebook Niche Marketing Campaign

Ok Since I only personally train ebook self published folks with a Social Responsibility focus effort, and after being asked about the recipe we use, I decided to lay out the Five Most important steps, to bring a focused market's attention to Your offering. Devil in the details as usual, but then again the Ebook on this has some clues too. 

See this FreEbook for the current updated version. 

OK

Step #1 Find Your Most Likely Reader and Join Communities They Participate With. DO NOT attempt to create a unique community around Your ebook. Worst case of Ego based branding ever defined.

Step #2 Do a condensed version using Feedbooks as a sampler. Include a link at last page to actual Ebook offer. Think appeteaser approach.

Step #3 Make sure that WritingLife Kobo has Your ebook in inventory. Key to distribution strategy(see #4). See kobo here

Step #4 Get a gmail account related to book name. Set up google +, google map, and google email. Get inside google searchplex(antidote for SEO).

Step #5 Visit this map we designed for a client, and dream about having Your Ebook front and center in 100's of Buy Local IndieBound book locations.

Ok Bone Appetit.

Patrick

Update 18 April 2013

We have decided to write an Ebook over weekend and publish it on Monday 22 April 2013. Will announce this when complete. Advance orders through Paypal here

4.88 USD advance offer 6.88 when released on 1 May 2013

All information in this ebook is from actual case studies In Progress based on my nearly 45 years of publishing, technology, channel marketing, and research experiences. 

http://www.feedbooks.com/userbook/30325/socially-responsible-ebook-marketing-guide

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Or As a Gift For Your Socially Aware Community Writer, Author, Self Publisher or Activist http://bit.ly/EbookNicheGiftSW2013

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Is the airport traveler Your ebook customer Yet?

I am about to fly to Irland(sp on purpose) and realized that we travelers have all seen the WH Smith stores and shops in the terminals. Would it be too cool to be in that impulse focused, captive reading market store?

Well, we approached the WH Smith retail folks, and in purely British style, we are in the queue(which is not to be confused with the 'loo').

Well being basically impatient, I happened to recall that our associated ebook folks at the good ship Kobobooks, just happen to be available through the WH Smith retail chains(among others).

So, wanting a nice test market for the ebook traveling reader, we found that we could 'place' (digitally that is)  our ebook from German women's rights client Sophia Sirius Publishing, their Wings & Dreams title right in the front of the airport shops(expensive real estate in retail book trade) and then announce this to women's groups to share for reading during flights.

I love living long enough to wrinkle a few things.

Ok..here's the map from the site, and we will commence the notifications once we have full store listings for WH Smith(which will tie in nicely with the UK based women's groups we support.

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good

Take Luck Over Skill any day eh?

Update pre Book Expo America NYC May 2013

We have just found a classic work around to add more Online Locations to this Map and are willing to teach You how to do  this OR we can make a map for You. The Ultimate Book Placement campaign Lives and reaches global Niche Markets effectively beating data warehouse ebook and book placement strategies hands down.

See link for map below next paragraph.

Sunday Morning about 5 days into full release of campaign, and was looking at the visitor metrics from main site (Sophia Sirius) as determined by google analytics. Seems that average daily users has risen from around 6 a day(static condition) to nearly 33 a day. As the invitation for 'A Woman's Voice' starts to flow through the focus group communities(stopped using target market after deciding that Hunter/Killer approach is unsuitable for this type of subject matter), we anticipated a linear increase in map viewings.

Here are actual case study statisics from Google Map of Indie Bound bookstores. click here for map

On 1 February 2013, after about a one year off line hiatus, the viewer count was just over 2000 from the previous design (when we had google Ebooks links loaded into the system).

After aligning with Kobobooks (see other posting or part of this ebooklet), we added more stores(almost 200) and then cross promoted this new channel approach(Frontage online store placements) to these four core groups online:

A. Self Publishing author groups
B. Digital and Ebook Marketing groups
C. Women's Rights and Studies groups
D. Channel Marketing focus groups(e.g UN Women)

What we now see, as of this morning, are these tabulated results.

Nearly 8400 map views since soft release on 1 March 2013. Now before we get too excited, we need to reduce that count by at least 1000, as those were map views as I did the design and tested each link to ensure that the ebook could , in fact, be found in that online Indie store.

Update from Mother's Day 2013...

Just release a campaign for the Feminist Mothers of the online world, and so this map's count is destined to go up over the next week or so. Might even see 10,000 viewings before 1 June. Also have bit.ly links tracking all activities in the pop up balloons from the icons on the clickable map. Those will be 'tell tales' for which Local bookstores are seeing the most traffic.

So, starting at approx. 2100 on 1 February, and releasing from 1 - 8 March 2013, knowing campaign is 100 days in duration, this suggests that nearly a doubling of views has happened. We are almost certain that the map page views are similar to 'hits' on a page, and MAY in fact, be a benefit from the contextual use of google places business names. We will monitor this over the course of the campaign(added 19 Mar 2013)

So, in the marketing matrix of success, if we can maintain that same rate and more, the resultant effects on click throughs(monitored by bit.ly links) and further focus group interactions planned weekly, this demonstration test is starting to look quite interesting.

I will post more information on this 'NO Secrets' approach blog as they develop.

Patrick

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013

Example #1 of Ebook Marketing March 2013

In alignment with my 'No Secrets' approach, here is a working example, less than 3 weeks NEW, which is worthy of attention and we invite You to take the time to investigate this marketing technique.

Getting 'On the Map' with Indie Bound bookstore.

For those who might be familiar with how book representatives work as agents for publishers in real world of bookstores, we all have seen those 'Front of Store' displays as we enter an establishment. As You might expect, that retail space is among the most expensive pieces of retail estate in the market. Quite valuable actually when a new book is out in a blizzard of offerings.

So, we decided to achieve Frontage, as it is called, through nearly 200 Indiebound(www.indiebound.org) online stores, with our clients book, Wings & Dreams: 4 Elements of a New Feminism.

Time investment was around 100 hours over 5 days, at 25.00 per billing hour = 2500.00 of sweat equity.

This 200 stores would have taken at least 2 to 3 months in real world, and around 10000 to 25000 in advertising expenses.

So, we ask You this. Would it be helpful for  Your 'My Voice' Ebook to be placed 'Front of the Store' with almost 200 online establishments? And then offer an invitation, through the 'On the Map' campaign, for the focus groups of that valuable Word of Mouth audience(watch for another post here on timing a campaign along with large scale global attention events) so that Your Voice ebook can be heard?

Have a looksie here at the Map we are developing(never really finished is it) for a friends' Socially Responsible Publishing effort. www.sophiasirius.net

As always, am open to discussions on how what I am re learning can be valuable to Your Ebook marketing efforts.

Patrick

Ready for a One Hour session to learn How to build Your Own 

Ebook Niche Marketing campaign?

28.00 Includes Copy of Socially Responsible Ebook Marketing Guide Book

Hope that perhaps this FreEbook about Socially Responsible Ebook Marketing can be a good resource guide. http://bit.ly/EbookInYourVoice

And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013