1st According to my long time Asian business associates, there is an expression that is used to save face there. "FREE is more expensive" and have experienced that in many countries. A gift is just that, a gift, present NOT to be construed as an offering that leads to a purchase.
2nd The Power of Word of Mouth marketing is long respected, YET the policies at Kindleville preclude even a simple community based borrowing approach. Gotta wonder.
3rd The absence of niche or focus market ability for the Free Kindle project, means this is an example of Big Splash(BS) technique which makes a large and short term ripple in the marketplace.
So that being said, we offer, through this blog a few tips and techniques in Niche Marketing Your EbookChild, based NOT on wild theories about social networks, but drawn instead, from actual campaigns, where we reveal, warts and all, the steps we attempt and the ZERO hype results.
Might be worth a look at this link perhaps. http://bit.ly/Epublicity101
And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013
Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.