A. Prevailing notions seem to suggest that Big Splash marketing(aka BS) with a full on cross media, branding author platform approach(did I get enough buzzwords in that phrase) is required. Has some merit, yet like when we were kids in summer, too many cannonballing jumps at one time can empty the pool of water.
B. Pebbles in the Pond is a technique much like it sounds. In Your hand is a collection of various pebbles and Yes, when cast into the water, makes an interlocking and overlapping pattern. Imagine how that would work when Your Ebook is doing same thing. Gentle and pervasive effects in communities who will admire the pattern, share the story, and perhaps gift an ebook to a friend in their world. The choice is Yours.
We coach Indie socially responsible authors on how to begin this process. Start with our FreEbooks4Good Collection
And then we have the Ebook4Good edition which comes with Hangout support here http://bit.ly/SocRespEbook2013
Please consider joining our Google + community for weekly Hangouts4Good http://bit.ly/Ebooks4Good
Have started on this Jungle Tour AdVenture in 2013.